About MOL Hospitality Consulting

Helping service-driven businesses transform data into clarity, strategy, and confident action.

I’m Geert Mol, Founder & Principal Consultant at MOL Hospitality Consulting.

For 25 years, I’ve built, implemented, and supported the data systems behind some of the world’s most widely used Hospitality revenue management and business intelligence tools. I’ve worked with thousands of hotels across the Americas, Europe, the Middle East, and Asia.

Over the years, I discovered something important:

Hotels don’t have a lack of data.
They have a lack of Return On Data.

And I found this lack of ROD is common to all service-driven industries.

That became the foundation of MOL Hospitality Consulting.

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What I Believe

Data should make decisions simpler, not more confusing

AI works best when it supports real business processes

Great strategy connects people, operations, and technology

Clarity and simplicity lead to better outcomes

Who do I work with

The work I do often supports industries where service quality, operations, and data converge.

This includes hospitality, healthcare, education, retail, sports organizations, and local government.

I work with both:

Businesses wanting better performance, and
System vendors wanting better product usability and adoption

This gives me a unique picture that helps bridge the gap between operations, commercial strategy, and technology.

What do I do

Businesses invest heavily in systems, but most are only using a fraction of the value these systems offer.

I started my consulting business to:

Clean the data
Connect the systems
Clarify the dashboards
Increase adoption
Enable AI in practical ways
And simplify decision-making for busy commercial leaders

Because your data should work for you, not against you.

If you want a partner who can help your organization turn data into action and build capabilities that last, I’d be happy to connect.

→ Let’s talk about your goals

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